In 2018, we are fully immersed in the digital age. Social media rules, and we are supplied with an endless flow of content. Sharing photographs, and other forms of media, is now possible with the tap of a finger. As consumers, we make roughly 14 trillion photographs per year, but what are we using to make them?
While most hobbyists are content with using the surprising quality of a cell phone camera, many are upping their game and investing in professional grade cameras.
Nikon, Canon and Sony rule the camera equipment market, but after many years of full frame picture quality only being available on mirrored camera bodies, Sony changed the game with their cutting edge mirrorless camera designs.
The collection of Sony mirrorless cameras contains a whopping 10 different bodies that are full frame capable. The bodies do cost a pretty penny, but offer full frame quality, 4K video capable and upwards of 10 frames per second on specific models.
Up until this year, Sony seemingly dominated the mirrorless camera. In late September 2018, Nikon began selling two different bodies, the Z7 and Z6, to mark their entry into the full frame, mirrorless world.
Canon has also recently released their very first full frame, mirrorless body, the EOS R.
Although there are now more options for mirrorless cameras, some are still favoring the Sony ones. The brand seems to have the perfect recipe for these bodies down.
“I don’t want to go with the Nikon Mirrorless as they’ve only one SD slot and I’m a worrier so I’m thinking of the Sony a7iii or a9. I just don’t enough money yet,” said camera enthusiast Rihanna Cannon.
The new Nikons and Canons don’t come cheap but do offer full frame capability, 4K video and electronic viewfinders, just like their Sony predecessors.
With all of this buzz around the rise of the mirrorless camera, photographers who currently use a more traditional DSLR body are eager to make the switch.
“I plan to switch to mirrorless once I have the money to do so,” said photographer Alyson Coletta. “ One of my friends let me use his Sony a7 iii and I really liked it. Was way different than what I’m used to, but I still enjoyed using it. Just have to get used to the differences. I really like that a lot of the mirrorless cameras have 4K video, which is a big reason I’m switching since overall video specs are much better.”
It seems as though the price tag on these cameras is what deters consumers from making the switch.
Nikon’s Z7 will cost you $3,399.95 for the body alone and the Z6 will come in at $1,999.95. The Sony versions will cost anywhere between $799.99 for their oldest model, and $4,099.99 for their most recent release. As far as the Canon body goes, it will run you about $2,299.00.
While all three have made their moves, Sony is the long standing champ in this field. Many long time Nikon and Canon fans are eager to get their hands on a mirrorless camera from these two brands, but are hesitant due to the brands being fairly inexperienced in the mirrorless realm.
“I plan in the distant future to move to the new mirrorless Canon, once they are more established in the mirrorless game,” said photographer Ciara McMullan. “I wish I could now, but I have invested so much money in my current set up it seems silly to jump ship. Although I do a lot of video work and my Canon 5D Mark iii isn’t cutting it anymore”
The hope of the expansion of the mirrorless market is running high with three of the top camera brand offering bodies. It seems as though 2018 has been the year of the full frame, mirrorless camera, and there’s no telling what the future will hold for camera technology.